
Home staging is NOT decorating. Home staging is preparing a private
residence prior to going up for sale in the real estate marketplace. The goal
of staging is to sell a home quickly, and for the most money possible by
attracting the highest amount of potential buyers. Staging focuses on improving
a property to make it appeal to the largest number of buyers by transforming it
into a welcoming, appealing, and attractive product for sale. Staging often
raises the value of a property by way of reducing the home's flaws,
depersonalizing, decluttering, cleaning, improving condition items, and
landscaping. For vacant homes, rental furniture is used to create a living
space the buyer could "see" themselves in. When properly executed
staging leads the eye to attractive features while minimizing flaws.
Many techniques are used to stage a property. De-cluttering,
depersonalizing, updating old or unattractive fixtures, painting, furniture
rearrangement, rental furniture and accessorizing are just some of the changes
used to make a home more inviting to potential buyers. Homes containing furniture and accessories
will probabaly sell more quickly than vacant homes, because the potential
buyers realize what can actually be done with the place. They may realize that
the room is actually a lot larger than it would look without furnishings.
Rental of furniture and decorative accessories is a common solution when
selling brand new properties that have never been occupied, or those where
homeowners have already vacated the property.
Spaciousness and light often determine the success of a staged home.
Typically, the larger a room appears, the better it will seem to homebuyers.
Dark, tight spaces create a poor impression and may prevent the home from selling.
Furniture layouts should create an impression of openness and comfort.
Non-essential items should be removed to minimize crowding and clutter. Opening
curtains and blinds to let in natural light and turning on interior and
exterior lights at nighttime are also common staging techniques.
Religious items, personal photos, awards, certificates and cultural items
are often removed to downplay the presence of current homeowners. This helps
potential homebuyers to not only feel more at ease during viewings, but allows
them to focus on the property itself while also imagining their own belongings
in the space. Remember... Decorating is
personalizing. Staging is de-personalizing.
Selling your
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